Taking book marketing where the book readers are likely to be
Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest,...
View Article7 starter principles for digital book marketing learned from Peter McCarthy
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective...
View ArticleLooking at predictions from here going back a few years
Prediction posts are common blog- and article-fodder at the end of a calendar year. I don’t think we’ll do one this time around, but I thought it would be fun to review some of the prediction posts...
View ArticlePublishers do need to sell direct, but here are five things they should at...
The “Code Meet Print” blog by Glenn Nano recently reprised a subject I wrote about 18 months ago: the benefits that flow to publishers that sell direct. In that piece, I highlighted the disagreement...
View ArticlePeter McCarthy and I have a new business and publishing has a new digital...
Today Peter McCarthy and I are formally announcing a new business which is a partnership between us: The Logical Marketing Agency. What we’re doing is applying the most modern and sophisticated digital...
View ArticleAmazon channels Orwell in its latest blast
Anybody who reads Amazon’s latest volley in the Amazon-Hachette war and then David Streitfeld’s takedown of it on the New York Times’s web site will know that Amazon — either deliberately or with...
View ArticleCan crowd-sourced retailing give Amazon a run for its money?
Although it has always seemed sensible for publishers to sell their books (and then ebooks) directly to end users, it has never looked to me like that could be a very big business. In the online...
View ArticleThe “Big Change” era in trade book publishing ended about four years ago
Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the...
View ArticleChanges going on around here
This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the...
View ArticleA changing book business: it all seems to be flowing downhill to Amazon
Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed...
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